Barcelona, Spain – After a multi-year hiatus from the global stage, Chinese smartphone maker Meizu has stormed back into the spotlight at Mobile World Congress (MWC) 2024 with the launch of three new devices: the Meizu Note 22, mblu 22, and mblu 22 Pro. The announcement marks the company’s resurgence in a competitive market, blending affordability with premium features to cater to diverse consumer segments.
A Comeback with Ambition
Meizu’s absence from MWC since 2019 had left fans speculating about its future, but the brand’s return was anything but quiet. At a packed event in Barcelona, CEO Shuangfu Li emphasized Meizu’s renewed focus on innovation and accessibility. “Today isn’t just about new products—it’s about redefining what users can expect from Meizu,” Li declared, underscoring the company’s commitment to “smart technology for everyone.”
The Note 22: Mid-Range Powerhouse
Leading the charge is the Meizu Note 22, a mid-range contender boasting a 6.7-inch FHD+ AMOLED display with a 120Hz refresh rate—a rarity in its price bracket. Powered by MediaTek’s Dimensity 1080 chipset and 5G connectivity, the device targets budget-conscious users who refuse to compromise on performance. Its 64MP triple-camera system, paired with AI-enhanced night mode, promises crisp photography, while a 5,000mAh battery with 65W fast charging aims to eliminate downtime.
mblu 22 Series: Style Meets Substance
The mblu 22 and 22 Pro round out the lineup, offering a sleek design language with gradient finishes and slim profiles. The standard mblu 22 features a 6.5-inch LCD display and a Snapdragon 695 chipset, positioning it as an entry-level 5G option. Meanwhile, the Pro variant steps up with a 144Hz AMOLED screen, a Snapdragon 7 Gen 2 processor, and a 108MP primary camera supported by OIS. Both models include Meizu’s revamped FlymeOS 10, optimized for smoother multitasking and gaming.
For a full technical breakdown of specs, pricing, and hands-on impressions, check out GSMArena’s in-depth coverage here.
Strategic Pricing and Availability
Meizu’s aggressive pricing strategy signals its intent to reclaim market share. The Note 22 starts at €249, while the mblu 22 and 22 Pro are priced at €199 and €349, respectively. Pre-orders begin March 15, with global availability expanding through April. Analysts note that the Pro model’s sub-€400 tag could disrupt rivals like Xiaomi and Realme in Europe and Southeast Asia.
Industry Reactions
Tech analysts have praised Meizu’s balancing act between cost and innovation. “The mblu 22 Pro undercuts competitors by nearly €100 while matching core specs—a smart move to lure premium buyers on a budget,” said Jessica Lin of Canalys. However, questions linger about Meizu’s software update commitments and long-term support.
Looking Ahead
Meizu’s MWC comeback isn’t just a product launch—it’s a statement. By addressing multiple price points without skimping on features like high-refresh displays and rapid charging, the brand is positioning itself as a versatile player in a cutthroat industry. As 5G adoption surges and budget markets grow, Meizu’s success may hinge on its ability to sustain this momentum.
Check out the Meizu Note 22 and mblu series on Amazon for early-bird discounts and bundles.
Whether Meizu can translate its MWC buzz into sustained growth remains to be seen, but one thing is clear: the smartphone race just got a little more interesting.
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