Beijing, China – February 24, 2025 – Tech enthusiasts, mark your calendars! Xiaomi has officially announced its grand product launch event scheduled for February 27 in Beijing, where the company will debut three groundbreaking devices: the Xiaomi 15 Ultra smartphone, the SU7 Ultra electric vehicle, and the RedmiBook 16 Pro 2025 laptop. The event, teased as “Beyond Boundaries,” promises to showcase Xiaomi’s relentless innovation across consumer electronics and electric mobility.
Xiaomi 15 Ultra: A Camera Powerhouse with Global Ambitions
Kicking off the lineup is the Xiaomi 15 Ultra, the latest addition to Xiaomi’s flagship smartphone series. According to reports from AITechNews, leaks have already revealed stunning details about the device, including a 1-inch Sony LYT-900 primary sensor paired with a periscope telephoto lens capable of 10x optical zoom. The phone is rumored to feature Qualcomm’s cutting-edge Snapdragon 8 Gen 4 chipset, a 6.81-inch AMOLED LTPO 4.0 display with a 144Hz refresh rate, and Xiaomi’s proprietary Surge C3 imaging chip for AI-enhanced photography.
Industry insiders suggest the Xiaomi 15 Ultra will also debut with Xiaomi HyperOS 2.0, offering deeper integration with the brand’s ecosystem of smart devices. While the phone launches first in China, a global rollout is expected by late March, targeting markets in Europe, India, and Southeast Asia.
SU7 Ultra: Xiaomi’s Electric Dream Machine Accelerates
In a bold leap into the automotive sector, Xiaomi will unveil the SU7 Ultra, the premium variant of its first electric car. Building on the standard SU7’s success, the Ultra model is rumored to pack a 120kWh battery delivering a staggering 800km range (WLTP). Performance specs include a dual-motor all-wheel-drive setup generating 680 horsepower and a 0-100km/h sprint in 2.9 seconds, rivaling established luxury EV makers.
The SU7 Ultra is also expected to debut Xiaomi’s Pilot 3.0 autonomous driving system, leveraging LiDAR and AI for Level 4 self-driving capabilities in controlled environments. Early testers praise its minimalist interior, featuring a 16.1-inch rotating OLED dashboard and seamless smartphone integration.
RedmiBook 16 Pro 2025: Sleek Power for Creators and Gamers
Completing the trio is the RedmiBook 16 Pro 2025, a laptop designed to disrupt the premium thin-and-light segment. Leaks hint at up to an Intel Core Ultra 9 185H processor and NVIDIA RTX 4070 graphics, all housed in a magnesium-aluminum chassis weighing just 1.45kg. The device boasts a 16-inch 3.2K 120Hz display with 100% DCI-P3 color accuracy, making it a contender for content creators. Additionally, a 99Wh battery and Thunderbolt 5 support ensure all-day productivity and blazing-fast data transfers.
Pricing and Availability
While Xiaomi has yet to confirm pricing, GizmoChina reports suggest the Xiaomi 15 Ultra could start at ¥6,499 (900)∗∗,theSU7Ultraat∗∗¥349,999(900)∗∗,theSU7Ultraat∗∗¥349,999(48,500), and the RedmiBook 16 Pro 2025 at ¥9,999 ($1,400). Pre-orders in China will open immediately after the event, with global sales following in phases.
For international buyers, Xiaomi’s Amazon storefront is expected to list the devices soon. Keep an eye on Xiaomi’s Amazon page for updates.
Final Thoughts
Xiaomi’s February 27 event underscores its ambition to dominate multiple tech verticals simultaneously. With a smartphone redefining mobile photography, an EV challenging Tesla’s stronghold, and a laptop marrying portability with power, Xiaomi is poised to make 2025 a landmark year. Stay tuned for live coverage and hands-on impressions post-launch!
— Reporting by Daniel James, Tech Correspondent
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