ASUS has officially lifted the curtain on its latest flagship smartphone, the ZenFone 12 Ultra, promising to redefine premium mobile experiences with cutting-edge hardware, AI-driven software, and a design tailored for power users. The device, announced at a global launch event in Taipei, positions itself as a formidable competitor in the high-end smartphone market, targeting tech enthusiasts craving performance and versatility.
Powerhouse Performance with Snapdragon 8 Elite Gen 2
At the heart of the ZenFone 12 Ultra lies Qualcomm’s Snapdragon 8 Elite Gen 2 processor, a chipset that recently shattered performance benchmarks in lab tests. ASUS claims the CPU and GPU upgrades deliver 35% faster multitasking and 50% improved graphics rendering over its predecessor, making it ideal for gaming, 4K video editing, and AI tasks. Coupled with up to 16GB of LPDDR6 RAM and 1TB of UFS 5.0 storage, the device aims to eliminate lag even under heavy workloads.
Revolutionary Camera System
Photography takes center stage with a triple-lens rear setup co-engineered with Leica. The 200MP main sensor features a wide f/1.6 aperture and pixel-binning technology for crisp low-light shots, while the 48MP ultra-wide lens doubles as a macro camera. A periscope-style 64MP telephoto lens offers 10x optical zoom, backed by AI stabilization for shake-free videos. “We’ve prioritized versatility without compromising quality,” said ASUS Chief Engineer Li Wei. “Whether you’re capturing a sunset or a sprinting athlete, the ZenFone 12 Ultra adapts in real time.”
All-Day Battery and Brighter Display
A 6,000mAh battery powers the device, supporting 120W wired charging (50% in 8 minutes) and 30W wireless charging. ASUS also introduced AI-powered battery health management to extend lifespan. The 6.8-inch AMOLED display boasts a 144Hz refresh rate, 3,000-nit peak brightness, and Dolby Vision HDR—making it one of the brightest panels on the market.
Sleek Design Meets Durability
Despite its robust specs, the ZenFone 12 Ultra sports a slim 8.1mm aluminum frame with Gorilla Glass Victus 3 on both front and back. It’s IP68-rated for dust and water resistance and comes in Matte Black, Ceramic White, and a limited Emerald Green edition.
Software: AI Everywhere
Running on ZenUI 6 (based on Android 15), the phone integrates generative AI for features like real-time translation in 12 languages, adaptive notification sorting, and personalized app optimization. A new “GlowX” interface dynamically adjusts themes based on time of day and usage patterns.
Pricing and Availability
The ZenFone 12 Ultra starts at $1,099 for the 12GB/256GB model, with pre-orders opening March 15. Global sales begin April 1, though the Emerald Green variant will remain exclusive to ASUS’ online store.
With its blend of raw power, photographic prowess, and intelligent software, the ZenFone 12 Ultra is poised to challenge giants like Samsung and Apple. As ASUS leans further into the premium segment, it’s clear the battle for smartphone supremacy just got fiercer.
ASUS ZenFone 12 Ultra Technical Specifications :
Design and Build:
- Dimensions: 163.8 x 77.0 x 8.9 mm
- Weight: 220 grams
- Colors: Sakura White, Sage Green, Ebony Black
- Build: Glass front (Gorilla Glass Victus 2), aluminum frame, glass back
- Water and Dust Resistance: IP68 certified
Display:
- Size: 6.78 inches
- Type: LTPO AMOLED
- Resolution: 1080 x 2400 pixels
- Refresh Rate: Up to 144Hz
- Brightness: 1600 nits (HBM), 2500 nits (peak)
- Features: HDR10+ support, Always-on display
Performance:
- Processor: Qualcomm Snapdragon 8 Elite (3 nm)
- CPU: Octa-core (2x4.32 GHz Oryon V2 Phoenix L + 6x3.53 GHz Oryon V2 Phoenix M)
- GPU: Adreno 830
- Operating System: Android 15
- Memory and Storage:
- RAM: 12GB or 16GB LPDDR5x
- Internal Storage: 256GB or 512GB UFS 4.0
Camera System:
Rear Cameras:
- Main: 50 MP Sony Lytia® 700 sensor with 6-Axis Hybrid Gimbal Stabilizer 4.0
- Telephoto: 32 MP with 3x optical zoom and Optical Image Stabilization (OIS)
- Ultrawide: 13 MP with 120° Field of View (FOV)
Front Camera: 32 MP RGBW sensor
Battery and Charging:
- Battery Capacity: 5500 mAh
- Wired Charging: 65W fast charging
- Wireless Charging: 15W Qi 1.3 wireless charging
Connectivity:
- SIM: Dual SIM (Nano-SIM, dual stand-by) with eSIM support
- Wi-Fi: Wi-Fi 7 ready
- Bluetooth: Version 5.3
- USB: USB Type-C 3.2
Additional Features:
- Audio: Stereo speakers, 3.5mm headphone jack
- Sensors: Fingerprint (under display, optical), accelerometer, gyro, proximity, compass
AI Features: AI background noise removal, AI-powered semantic search in the photo gallery, AI voice memo transcription, AI document summarization
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