In today’s fast-paced social media landscape, platforms are constantly looking for ways to stand out and keep users engaged. Recently, X (formerly Twitter) and BlueSky rolled out new features that make watching vertical videos more intuitive than ever. This shift taps into the growing popularity of vertical video, a format that’s become a favorite for mobile users, especially among younger generations.
The Rise of Vertical Videos
Vertical videos have taken over the internet, thanks to the rise of smartphones and apps like TikTok, Instagram Reels, and YouTube Shorts. These platforms have transformed how we consume content, with users spending hours scrolling through quick, vertically oriented clips. Now, X and BlueSky are stepping up their game to embrace this trend and make vertical video viewing seamless.
What’s New on X?
X has revamped its interface to highlight vertical videos, offering a smooth scrolling experience that mirrors TikTok’s addictive format. This update makes discovering trending videos easier than ever. It’s all part of X’s plan to compete with video-centric platforms and tap into the booming video ad market.
As an example of how businesses can use these new features to boost engagement, X recently shared an official announcement. Check it out here.
BlueSky Joins the Party
BlueSky, the decentralized social media platform, isn’t far behind. Its latest update includes a video player tailor-made for vertical content. True to BlueSky’s community-focused mission, creators have more control over how their videos are shared and monetized. This gives users a more collaborative and flexible experience.
Why It Matters for Creators and Advertisers
For content creators, these changes mean more ways to connect with their audiences. Vertical videos are eye-catching and built for mobile, which makes them perfect for today’s on-the-go users. Advertisers also stand to benefit, as they can craft vertical ad campaigns that resonate with viewers in a format they already love.
Looking Ahead
The move to embrace vertical videos by X and BlueSky reflects a bigger shift in social media—one that’s focused on adapting to user habits. As platforms continue to evolve, we can expect even better tools for creating and sharing video content, blurring the lines between different apps.
In short, vertical videos are more than a passing trend. They’re changing how we engage with content online. With X and BlueSky jumping on board, the future of social media looks taller, narrower, and more immersive than ever.
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